Privacy Policy
Effective date: 13 October 2026
Last reviewed: 13 October 2026
Version: 1.0
1. Introduction
LIFE Property Group Ltd is committed to respecting your privacy and protecting your personal information.
This Privacy Notice explains how we collect, use, retain and protect personal information when you visit our website, submit an enquiry through our contact form, correspond with us or provide information about a potential land or development opportunity.
We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation and the Data Protection Act 2018.
2. Who We Are
LIFE Property Group Ltd is the data controller responsible for the personal information described in this Privacy Notice.
LIFE Property Group LtdCompany number: 11825892
65 Station Road
Port Talbot
SA13 1NW
United Kingdom
Email: [email protected]
Telephone: 01792 546666
Please use these contact details if you have any questions about this Privacy Notice, wish to exercise your data protection rights or have concerns about how we handle your personal information.
3. Personal Information We Collect
When you submit an enquiry through our website contact form, we may collect the information you choose to provide, including:
- your name;
- your email address;
- your telephone number;
- your company or organisation, where applicable;
- the nature and contents of your enquiry;
- information about land, property or a potential development opportunity;
- documents or other information you subsequently provide to us; and
- records of our correspondence with you.
Our website, hosting systems and analytics services may also process technical information about your visit. This may include:
- your IP address;
- browser type and version;
- device type and operating system;
- the pages you visit;
- the date, time and duration of your visit;
- the website or search engine that referred you to our website;
- general geographical information; and
- basic server and security logs.
Please do not submit sensitive personal information through the contact form unless it is necessary for us to deal with your enquiry.
4. How Contact Form Enquiries Are Handled
Contact form submissions are sent directly to [email protected] . The mailbox is monitored by authorised members of the LIFE Property Group team.
Your enquiry may be forwarded to another member of our team or, where reasonably necessary to respond to your request, to an appropriate consultant, professional adviser, contractor or other relevant organisation.
Contact form information is retained as part of the relevant email correspondence. We do not add contact form details to a marketing database or use them to send newsletters or unsolicited marketing emails.
Where an enquiry relates to land or a potential development opportunity, we may create and retain a business record of the enquiry so that we can assess, investigate and progress the opportunity.
5. How We Use Personal Information
We may use personal information to:
- receive, review and respond to enquiries;
- communicate with you about your request;
- direct your enquiry to the appropriate person or organisation;
- assess land, property and potential development opportunities;
- undertake initial due diligence on a potential opportunity;
- manage our business relationships and correspondence;
- obtain professional, technical or legal advice;
- establish, exercise or defend legal rights;
- prevent fraud, misuse and security incidents;
- operate, maintain and secure our website;
- understand how visitors use our website;
- improve the content, usability and performance of our website; and
- comply with legal, regulatory, accounting and taxation obligations.
We will not use information submitted through the website contact form for unrelated marketing purposes.
6. Our Lawful Bases for Processing
We only process personal information where we have a lawful basis for doing so. Depending on the circumstances, we may rely on one or more of the following bases.
Legitimate interests
We may process personal information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests. These interests include:
- responding to enquiries;
- assessing potential land and development opportunities;
- managing business relationships;
- operating and protecting our website and IT systems;
- maintaining appropriate business records; and
- protecting our legal and commercial interests.
Contract and pre-contractual steps
We may process information where it is necessary to take steps at your request before entering into a contract, or to perform a contract with you.
Legal obligations
We may process or retain information where this is necessary to comply with a legal, regulatory, accounting or taxation obligation.
Legal claims
We may process information where necessary to establish, exercise or defend a legal claim or obtain professional advice.
Consent
We rely on your consent before using non-essential cookies, including Google Analytics cookies. You may withhold or withdraw your consent at any time through the cookie preference controls on our website.
Withdrawing consent will not affect processing that took place before consent was withdrawn.
7. Who We May Share Personal Information With
We only disclose personal information where there is a legitimate reason to do so. Depending on the nature of your enquiry or website interaction, information may be shared with:
- authorised members of the LIFE Property Group team;
- our website maintenance provider, Pedwar;
- website hosting and IT service providers;
- Google, in connection with Google Analytics where you have consented to analytics cookies;
- architects, engineers, surveyors and other professional consultants;
- contractors and development partners;
- local planning authorities and other public authorities;
- housing associations and other potential project partners;
- solicitors, accountants, insurers and other professional advisers;
- funders and lenders where relevant to a potential transaction;
- HM Revenue & Customs, regulators and other authorities where required; and
- another organisation in connection with a potential sale, restructuring or transfer of our business or assets.
We do not sell personal information.
Where another organisation processes personal information on our behalf, we require it to use the information only for authorised purposes and to protect it appropriately.
8. International Transfers
Some of the service providers supporting our website, email, analytics or IT systems may process information outside the United Kingdom.
This may include information processed by Google in connection with Google Analytics.
Where personal information is transferred outside the United Kingdom, we take reasonable steps to ensure that the transfer is made in accordance with applicable data protection law and that appropriate safeguards are in place.
You may contact us if you would like further information about the safeguards applying to your personal information.
9. How Long We Retain Personal Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting and regulatory requirements.
- General enquiries: We normally retain general contact form enquiries and related correspondence for up to 24 months after our last substantive contact with you.
- Land and development opportunities: We retain information while the opportunity remains active and for up to seven years after the opportunity is closed.
- Contractual, legal and financial records: Where an enquiry develops into a business relationship, transaction, project, dispute or legal matter, relevant records may be retained for longer where necessary to fulfil our contractual obligations, comply with the law or protect our legal rights.
- Analytics information: Information collected through Google Analytics is retained in accordance with the retention settings applied to our Google Analytics account and Google's applicable data retention arrangements.
- Website and security records: Technical records are retained only for as long as reasonably necessary to operate, maintain and protect the website.
When personal information is no longer required, it will be securely deleted, anonymised or placed beyond normal use in accordance with our data retention arrangements.
10. Information Security
We use appropriate technical and organisational measures to protect personal information against unauthorised access, unlawful use, accidental loss, destruction, alteration or disclosure.
These measures include controlled access to company systems, secure cloud services, encryption and backup arrangements where appropriate.
Access to personal information is limited to people who reasonably require it for an authorised business purpose.
Although we take appropriate precautions, no internet transmission or electronic storage system can be guaranteed to be completely secure.
11. Cookies and Google Analytics
Our website uses cookies and similar technologies to operate the website, maintain security, remember your preferences and understand how visitors usee.
Some cookies are strictly necessary for the website to function. These cookies do not require your consent.
We also use Google Analytics, a website analytics service provided by Google. Google Analytics helps us understand how visitors interact with our website so that we can improve its content, usability and performance.
Google Analytics may collect information including:
- the pages you visit;
- the date, time and duration of your visit;
- your browser and device type;
- your operating system;
- general geographical information;
- your approximate route through the website; and
- the website or search engine that referred you to us.
Google Analytics does not provide us with information that directly identifies individual website visitors. However, the information it processes may constitute personal information under data protection law.
Google Analytics cookies are non-essential. They will not be activated unless you accept analytics cookies through the cookie consent banner displayed on our website.
You may accept or reject analytics cookies when you first visit the website. You may also change or withdraw your consent later using the cookie preference controls available on the website.
Rejecting analytics cookies will not prevent you from using the main functions of the website.
You can also manage or delete cookies through your web browser settings. Blocking strictly necessary cookies may affect how the website functions.
12. Your Data Protection Rights
Depending on the circumstances and the lawful basis on which we process your information, you may have the right to:
- request access to the personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion of your personal information;
- request restriction of our use of your personal information;
- object to processing based on legitimate interests;
- receive certain information in a structured, commonly used and machine-readable format;
- withdraw consent where we rely on consent; and
- complain about how we have handled your personal information.
These rights are not absolute and may be subject to legal limitations or exemptions.
To exercise a right, email [email protected] or write to us at the postal address given above. Please describe the information or processing concerned so that we can deal with your request efficiently.
We may need to ask for information to verify your identity before complying with a request. We will normally deal with a request without charge, although data protection law permits a reasonable fee or refusal in limited circumstances.
13. Complaints
If you are concerned about how we have handled your personal information, please contact us first so that we can investigate and try to resolve the matter.
You also have the right to complain to the Information Commissioner's Office, the UK's independent data protection regulator.
Information Commissioner's OfficeWycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 03031231113
Website: https://ico.org.uk/
14. Links to Other Websites
Our website may contain links to websites operated by other organisations. We are not responsible for the content, security or privacy practices of those websites.
We recommend reviewing the relevant privacy notice before providing personal information to another organisation.
15. Changes to This Privacy Notice
We may update this Privacy Notice to reflect changes in our activities, website, analytics services, service providers or legal obligations.
The latest version will be published on this page. The effective date and last reviewed date shown at the top of the notice will be updated whenever material changes are made.
16. Contact Us
Questions, requests and concerns relating to this Privacy Notice or our use of personal information should be sent to:
LIFE Property Group Ltd65 Station Road
Port Talbot
SA13 1NW
United Kingdom
Email: [email protected]
Telephone: +441792546666